Top 5 Social Apps in Guatemala Q1 2022: Performance Insights

In Q1 2022, the top 5 social apps in Guatemala exhibited diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

TikTok demonstrated a robust increase in weekly downloads, peaking at approximately 190K in the final week of March. Revenue for the app saw fluctuations with a high of around $5.4K in the week of January 31. Active users remained relatively stable, averaging around 1.5M throughout the quarter.

Facebook Lite maintained steady weekly downloads, culminating in nearly 100K by the end of March. Revenue was consistent, with minor peaks, reaching about $2.6K in mid-January. The app had a strong user base, with active users gradually increasing to approximately 6.1M in the last week of March.

Instagram saw a significant rise in weekly downloads, reaching close to 65K by the end of the quarter. Revenue peaked at around $191 in the week of February 14, though it remained generally low. Active users showed a slight upward trend, averaging around 2.6M.

Likee - Short Video Community had stable weekly downloads, hovering around 22K throughout the quarter. Revenue experienced a spike to approximately $206 in mid-March. The app's active user count remained steady at around 280K.

X showed a notable increase in weekly downloads, peaking at over 53K in early March. Revenue was minimal, with a slight rise to $20 in late March. Active users saw a general increase, reaching around 632K in the first week of March.

For more detailed insights and data, visit Sensor Tower.